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KELME to be official merchandise partner for Buddh International Circuit


Greater Noida, 04 June 2013: Jaypee Sports International Ltd (JPSI) today announced that KELME, a popular sports and lifestyle brand of Spain, will be official supplier and licensed merchandise partner for Buddh International Circuit (BIC), the host for Formula 1 Grand Prix, World Superbike Championship and other motorsport.

Through this partnership, KELME will have exclusive rights to design, develop and sell BIC branded motorsport and lifestyle apparel and accessories across India, Singapore, Malaysia, Sri Lanka and Bangladesh.  

Mr Sameer Gaur, MD & CEO, JPSI said: “We are very pleased to have a top quality international brand like KELME as our apparel partner. There has always been a lot of interest for merchandise among motorsport fans, and with KELME on board, we intend to offer more variety of stylish and trendy BIC collection.”

Mr Ashish Seth, Director, South-East Asia, KELME: “KELME has been synonymous with technology innovation and style. This partnership with BIC will provide world class merchandise to fans across the globe, and help popularise motorsport in India.”
KELME is a new entrant to Indian market but it is well-known in Europe and elsewhere particularly for its sponsorship of popular football team Real Madrid C.F and the 1992 Spanish Olympic team.


KELME is a company devoted to manufacturing and distribution of sportswear, footwear and equipment with a special focus on team sports and fashion trends. KELME is headquartered at Elche (Alicante, Spain), and has its sales offices worldwide.

Founded in 1977, its long course covers many successes and top-end events like the equipment sponsorship of the whole Spanish Olympic Team in Barcelona 1992 Olympic Games, or the sponsorship of the Real Madrid C. F. from 1994 to 1998, as well as the sponsorship of the KELME cycling team, one of the best Spanish cycling teams in the history.


Content and images courtesy of Buddh International Circuit and JPSI Sports